What is Inbound Marketing?

Inbound Marketing, including buyer’s path to purchase, is a unique and very useful subset of Digital Marketing. It is becoming the primary way that businesses build their marketing systems today. Inbound Marketing is the act of pulling or attracting customers to you instead of pushing out messages to try and force customers to you. Attraction is the key to Inbound Marketing. You want to send out messages or provide content that attracts the customer toward you. Marketing Buyer Personas The first step in attracting customers is to really get to know your customers and their unique personalities. You do this